We’d like to share some thoughts with you and would love to hear from you too.

Having spent some time in the business of social, myself and the Social Media team of Ctrlroom have come across a few common mistakes that have a tendency to irk. So I’ve put together a few of our pet peeves and helpful hints to remedy!

Irk 1:

Social Strategy is key. You know, when I first got into the world of social, companies were slowly catching on to the idea that the online realm held an untapped market. Fast forward a few years and you’ll be hard pressed to find a major brand that does not have an account on some, or all, of the social platforms. Now before you head off and open a ton of social accounts for your company, it’s important to develop a social strategy that will tell you the following:

  • Your target audience and whether  that audience on your selected network
  • What message do you want to communicate
  • The purpose for communication
  • Target audience’s likes, interests, LSM etc.

Being able to answer these basic questions will lay a strong foundation on which to base not only content but also the positioning of your company in the social sphere.

Irk 2:

Cross platform pollination. What do I mean? Well, very simply, don’t connect your Twitter feed to Facebook. Facebook and Twitter provide two very different and individual platforms that are made for a particular type of communication- so help your followers and friends by ensuring that each network gets the correct type of treatment and care.

Need a little guidance? Here’s an example for each platform:

Facebook- “Just had a delicious lunch and a Coke with my family! Love days like today. J”

Twitter- “Drinking a #Coke.  #ShareACoke”

Irk 3:

The phrase – Always Be Closing. Whilst this little motivating statement works in-store, it’s not what the online sphere is about. Whilst ROI and brand development is the end game, social networks give us a area that is a playground for starting conversations, engaging with the target audiences and learning about their world in a more casual way.

Don’t be the company that always talks about themselves. Share, have a conversation and show that you are genuinely interested in learning more about the users in your community. This will go a long way to either improving your business’s reputation, or starting a good one. Share content that is helpful, engaging and sometimes just a little fun.

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