Having spent some time in the business of social, myself and the Social Media team of Ctrlroom have come across a few common mistakes that have a tendency to irk. So I’ve put together a few of our pet peeves and helpful hints to remedy!
Social Strategy is key. You know, when I first got into the world of social, companies were slowly catching on to the idea that the online realm held an untapped market. Fast forward a few years and you’ll be hard pressed to find a major brand that does not have an account on some, or all, of the social platforms. Now before you head off and open a ton of social accounts for your company, it’s important to develop a social strategy that will tell you the following:
- Your target audience and whether that audience on your selected network
- What message do you want to communicate
- The purpose for communication
- Target audience’s likes, interests, LSM etc.
Being able to answer these basic questions will lay a strong foundation on which to base not only content but also the positioning of your company in the social sphere.
Cross platform pollination. What do I mean? Well, very simply, don’t connect your Twitter feed to Facebook. Facebook and Twitter provide two very different and individual platforms that are made for a particular type of communication- so help your followers and friends by ensuring that each network gets the correct type of treatment and care.
Need a little guidance? Here’s an example for each platform:
Facebook- “Just had a delicious lunch and a Coke with my family! Love days like today. J”
Twitter- “Drinking a #Coke. #ShareACoke”
The phrase – Always Be Closing. Whilst this little motivating statement works in-store, it’s not what the online sphere is about. Whilst ROI and brand development is the end game, social networks give us a area that is a playground for starting conversations, engaging with the target audiences and learning about their world in a more casual way.
Don’t be the company that always talks about themselves. Share, have a conversation and show that you are genuinely interested in learning more about the users in your community. This will go a long way to either improving your business’s reputation, or starting a good one. Share content that is helpful, engaging and sometimes just a little fun.