SEARCH ENGINE OPTIMIZATION

“The best place to hide a dead body is on page 2 of Google’s search results”.

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The above quote, although morbid, adequately highlights the importance of ensuring that your website is as visible as possible to search engines. This can be accomplished in a process called Search Engine Optimization (SEO).

SEO is the process of analysing and refining a website’s underlying code, architecture and visible content in order to provide probable higher natural positioning in online search results.

Whether you’re targeting online customers in Timbuktu or South Africa, SEO is crucial to your online prominence and success.

Simply put, the importance of effective search engine optimization cannot be ignored.

Contact us to find out about our SEO services and how our advanced SEO strategies can enhance your digital presence.

Only one question remains – how serious are you about your success?

What’s Your SEO Score?

Enter any website URL and see how optimized it is for your targeted key phrase.

The top SEO client questions
When you perform a search, you are not actually searching the web. Instead you are searching an index of the web (e.g. Google or Bing) via software programs called ‘spiders’.

These spiders start by fetching a few web pages and then follow the links on those pages. This process is repeated until you are presented with search results from the billions of pages stored all over the world.
Say you wanted to find out how fast a cheetah can run. On Google, you type in, “Cheetah running speed”. Google’s software would then search their index of the web to find every page that includes the search terms.

These search terms are known as keywords and are crucial in highlighting your online presence.
During the search process, Google in essence asks more than 200 questions, including some of the following:
  • How many times does this page contain the keywords?
  • Do the words appear in the title or in the URL, or both?
  • Does the page include synonyms for those words?
  • How fast does the page load compared to a similar page?
  • Is this page from a high or low quality level site?
Google combines all of these factors into a score for each page. It is this score which ultimately results in a page’s ranking within the results.
We’ll focus on some of these and other areas:
  • Search Engine Navigation – Make recommendations to allowing search engines to easily navigate through the website.
  • Key Phrase Best Practice – Aligning a keyword or phrase to each page on the site.
  • Search Engine Accessibility – Make recommendations for creating accessible content.
  • Canonical Issues & Duplicate Content – Identification of common duplicate content errors.
  • Robot Traps – Remove common issues that stop search engines from navigating the site.
  • Universal Content – Make recommendations for the inclusion of images and videos in the search results.

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