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Smartphone Hologram

Let’s rewind to 2 years ago, when the 2012 Coachella Music Festival made headlines not for their “in the flesh” A-list performers, but a holographic performance by late rapper Tupac Shakur.

This technology opened doors in the music industry for a number of posthumous performances, including some from the King of Pop, Michael Jackson.

Fast forward to current day 2014; where startup Ostendo Technologies Inc. is looking to bring this holographic technology to a smartphone near you. A smartphone that projects 3D holograms into thin-air, which Ostendo predicts by 2015.

They’ve spent the last nine years working on miniature projectors designed to display crisp videos and glasses-free 3-D images for smartphones and giant screens.

This will be possible thanks to chips, said to be the size of Tic Tacs, fitted into smartphones, allowing them to project an image on up to 48 inches of display.

Ostendo states that development is still in the early stages, with the first chip which is limited to 2D video, ready for release in 2015. The second chip, which is capable of creating 3D images that float in the air and appear almost like a solid object, is expected to be released just a few months later.

Chief executive and founder of Ostendo, Hussein S. El-Ghoroury said, “Display is the last frontier. Over the years, processing power has improved and networks have more bandwidth, but what is missing is comparable advancement in display.”

Time will tell of this technology and whether it can live up to its’ promises. If it does, we’ll be able to enjoy the pleasure of life-size holograms of the people we chat to, which is quite a step up from the likes of Skype and Face Time.

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