What is the best digital channel for ROI?
E-Consultancy’s research confirms that email marketing was ranked as the best channel for return of investment.
A client of Ctrlroom, one of the longest running furniture retailer’s in South Africa, affirmed that their recent emailer campaign brought in a record number of customers to their store front, which meant sales have hit an all-time high. So, perhaps E-Consultancy’s research is founded.
“On average, companies are attributing 23% of their total sales to the email marketing channel, compared to 18% in 2013. This equates to a proportionate rise of 28% in just one year.”
According to Adestra Director Steve Denner:
“Yet again we can see that email is an extraordinary channel for delivering ROI. The danger for buyers of marketing technology is that they increase spend on email assuming continued growth in return. The danger for vendors is that they attempt to capture a greater proportion of the budgets available without providing real return.”
What is your opinion on email marketing? Is it still a priority in your digital campaigns? Share your insights below within the comments block.
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