Ctrlroom*

You may even have a website and social media portfolio too. All of which is a good starting block. The question we’re asking is – how is the Internet working for you?

How can you take your business further by embracing what you already have?

If you answered Google, you’re on the right track. More than 200 million Internet users default to Google on their Internet browsers - each day!

Ever wondered how Google knows what results to show you when you type in, say, “door frames”? It’s down to how well your website has been optimized for that keyword.

Ctrlroom sets about to optimize your website by ensuring that the keywords your potential clients type into Google result in your website being seen.

Now think about how your customers are consuming the Internet…

Conversion rate optimization is a science. It’s the process of fine-tuning a website to lower the bounce rate and lead visitors to the action you want them to complete.

Think of conversion optimization as corrective surgery for your website. Issues like outdated content, broken links, confusing layout design and other issues turn away potential customers.

By fine tuning your calls-to-action, streamlining contact forms and other elements which users interact with, Ctrlroom optimizes your webpage. And not only do we make your webpage and online content better –
we make it covert!

To coin a phrase – “Digital marketing can be thought of as the combination of push and pull Internet technologies to execute measurable marketing campaigns”. The keyword here is `Measurable'.

Digital marketing practices allow for accurate reporting to gauge effectiveness. This means you have real-time insight into your campaigns, unlike traditional Above and Below The Line practices. These insights give you the intelligence needed to optimize your campaigns to their optimal performance capacity.

Ctrlroom develops digital strategies around your business, merging them with your traditional landscape. By going Through the Line, we create a holistic view of your marketing portfolio, with measured results.

Thing is – we came to realise very early on that the world of traditional retail and service offerings was evolving faster than business owners cared to pay attention to. As such, we became the crutch for the late bloomers to use, to step up their digital portfolio and rise to the times.

What we learnt through this process was that digital agencies and conversion optimizers are very similar.
But their goals differed.

At Ctrlroom, we talk about our “customer’s customers”. We believe in building insightful communities around brands, as opposed to brands shouting at customers. After all, the best press you can get is from the mouth of a happy customer. And what better way to get them talking than on social media?

This brought us into another mind-set of community management, aiding in providing sterling customer
service solutions, digitally.

While we do design and build websites, create compelling copy and create engaging digital content, we view this as an integrated approach to optimizing your web presence. Ergo, leading to an optimized conversion rate.

After all, you don’t have to be first to market to be successful. You have to be best to market.
Ctrlroom gives you that edge.